In a unique and engaging initiative to promote road safety awareness, the Bihar Police cleverly leveraged the excitement of the ICC Champions Trophy semifinal match between India and Australia. Recognizing cricket’s massive popularity in India, the police department crafted a social media campaign featuring Australian batsman Travis Head to creatively emphasize the importance of wearing helmets while riding two-wheelers.
The campaign’s message was both witty and impactful. The Bihar Police shared a post stating:
“While Team India’s bowlers are ready to handle Travis Head, riders must take responsibility for their own heads by wearing helmets.”
This lighthearted yet serious reminder played on the cricketer’s last name while reinforcing the crucial message of road safety and personal responsibility. By aligning the awareness drive with a widely followed sporting event, the Bihar Police ensured that their message reached a large audience in an engaging and relatable manner.
