In an innovative move to combat drunk driving and ensure public safety during the New Year celebrations, Assam Police has launched the “Hottest New Year Deal” campaign. The initiative, which officially kicked off in December 2024, is designed to raise awareness about the dangers of impaired driving and encourage citizens to adopt safer driving habits during the festive season.
Details of the Campaign:
The campaign aims to engage with partygoers, revelers, and the general public by offering a unique message wrapped in humor and caution. The “Hottest New Year Deal” slogan is being used to remind people that the best deal for the New Year is to celebrate responsibly and avoid drunk driving.
Speaking about the campaign, Assam’s Director General of Police (DGP) said, “Our aim is not only to catch offenders but also to make people think before they take the wheel after drinking. New Year’s celebrations are about fun, but they should not come at the cost of someone’s life.”
To further the message, Assam Police have set up checkpoints at strategic locations and have pledged to conduct random breathalyzer tests throughout the state. In addition, they are distributing informative pamphlets and using social media platforms to engage younger audiences, urging them to plan for a safe ride home if they are intoxicated.
Partnerships for Success:
Assam Police have partnered with various local organizations, including restaurants, bars, and ride-sharing services, to promote the campaign. These partnerships aim to provide alternative transportation options for people who are intoxicated, helping to reduce the number of accidents during the peak celebration period.
The campaign is being widely supported by local authorities and the community, with many hailing it as a much-needed initiative during one of the most festive and high-risk times of the year.
Enforcement and Impact:
During the campaign, Assam Police are also focusing on enforcing strict penalties for those found driving under the influence. Those caught will face fines, suspension of licenses, and potentially even imprisonment, depending on the severity of the offense. The campaign also involves educational outreach through schools and universities, encouraging young drivers to act responsibly and not drink and drive.